Joe Finkel Design & Web Development

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1/29 Films

1/29 Films

http://129films.com

Web design, WordPress development, mobile

1/29 Films is a video production company in Oakland, CA that produces video content for many top brands. I worked closely with the client to design a website that showcased their work in a simple, understated, and easy-to-navigate fashion. The videos are hosted on Vimeo and managed within WordPress using custom post types.

Folk Arts Rare Records

Folk Arts Rare Records

http://folkartsrarerecords.com

Web design, WordPress development, mobile, branding

“I wanted a web site that was modern, yet simple & functional. It was also very important that it be aesthetically pleasing, and Joe absolutely exceeded my expectations with all of the above. I have gotten countless compliments on my website’s functionality & design.”
– Brendan Boyle, owner

Folk Arts Rare Records is a San Diego music institution and one of the oldest record stores in California. I worked closely with owner Brendan Boyle to develop an aesthetic for his branding that reflected the timeless aesthetic of classic album covers, and from there designed and developed a website that he would be able to manage and update. I wanted to capitalize on the great-looking visual assets that he regularly posts to Instagram, and we came up with a way to integrate his photo feed in a prominent place on his home page, which also allows him to keep customers apprised of new arrivals.

Jeffrey Kamen Architect

Jeffrey Kamen Architect

http://jeffreykamenarchitect.com

Web design, WordPress development

I designed Jeffrey Kamen’s website in 2009, and last year he felt like he was ready for an update. I rebuilt the site to match the original design, but with a mobile-responsive layout and a better cross-platform-compatible slideshow that could be managed from within the WordPress CMS.

Bioradiations

bioradiations

http://bioradiations.com

Web development, WordPress consulting

“Joe was instrumental in the development stages of our web site’s redesign of Bioradiations.com. His expertise in CSS, extensive WordPress knowledge, and attentiveness to detail allowed us to successfully migrate from Joomla to WordPress without delays or complications.”
– Amy Walker, Web and Interaction Designer, Bio-Rad Laboratories

Bioradiations is the online magazine for the Bio-Rad Life Science community. Since 1965, Bioradiations has grown alongside Bio-Rad Laboratories to encompass the many research areas the company serves. Beginning as a small printed newsletter, today the publication delivers a wealth of videos, articles, papers, and social media content to the global scientific community.

Purity Organic

Purity Organic

http://purityorganic.com

Motion graphics, WordPress development

Purity Organic had a functional WordPress theme but needed to add new flavors to their product pages, as well as update their homepage slideshow to reflect their new product families. The homepage slideshow was built with sequence.js, which is a javascript library that I’ve used before. With the help of their excellent graphic design team, I was able to help them update their homepage with motion graphics, implement a store locator function, and created custom post types using their WordPress theme’s functions file to make it simple for the client to manage their product lineup in the CMS.

Garcia & Son Electric, Inc.

Garcia & Son Electic, Inc.

http://garciaandsonelectric.com

Web design, WordPress development, photography

“Joe was awesome – a pleasure to work with from start to finish! He came out to our shop in Berkeley to work with us in person on a website for our growing electrical contracting business. He made us a fantastic website that is simple, straightforward and is overall a great reflection of our company and values!”
– Ed Garcia, Owner

Ed Garcia was referred to me by the owner of Sweet Adeline Bakeshop, a bakery in Berkeley for whom I’d done some WordPress development. He’s an electrician in the area who wanted to convey a sense of localism for his business. I recommended a photographer to him, and together we took photographs of his job sites and crew in and around the Berkeley area. I think it was a successful approach to build the design around the photo content.

Crystal Geyser Mt. Shasta

Cyrstal Geyser Mt. Shasta

http://crystalgeysermtshasta.com

WordPress custom theme development, mobile responsive design and development

Crystal Geyser is re-opening a bottling facility in Mt. Shasta. I was hired by Jon Weber Design to develop a website as a communication tool to address the concerns of the local community. I developed a custom WordPress theme based on their design, with responsive CSS designed to display the content in a clean and readable form on mobile and tablet devices.

Oakland Bakes

Oakland Bakes

http://oaklandbakes.com

“Joe is a great collaborator. I had an existing website that need revamping. Joe executed my ideas and added some features that made the site vibrant and current. I’d recommend him to anyone looking for a cleanly designed, easy to navigate website. He’s also quick to respond and very reasonably priced!” – Kelsi Seid, Partner

Oakland Bakes came into the project with a very clear idea of their branding, colors and fonts, as well as a great library of professional food photos to work with. Another reason I enjoyed this project is that they’ve been religious about utilizing the blog for what it’s meant for – regularly updating it with well-written text content and photos. I wish all my clients were as serious about implementing a blog strategy as Oakland Bakes.

See.Eat.Love

See.Eat.Love

http://seeeatlove.com

“Joe Finkel is professional, efficient and proficient. Joe is able to take any challenge and provide you with strategic solutions that are effective and creatively appealing. He has made my company look good.” Raquel Navarro, founder

“See.Eat.Love. is a food tour company that offers food lovers intimate culinary strolls through Oakland’s diverse neighborhoods. Explorations take place in neighborhoods where small business owners, artisans, purveyors and restaurant chefs share their personal food stories and their passion for local, unique and delicious eats. And, of course, along with learning about each area’s culinary and cultural background, guests are treated to signature tastes unique to Oakland.”

Rutgers University – Doctorate in Social Work Program

Rutgers DSW

http://dsw.socialwork.rutgers.edu

“The DSW Program at Rutgers University is committed to exploring the growing and troubling distance between theory and practice, between the ways we actually practice and the existing models of practice. Our program and curriculum aims to bridge this gap by preparing practitioner-scholars to meet the challenge of reconnecting knowledge production with practice. and creating new practitioner knowledge in clinical social work. We are equally concerned about understanding the complex relationships between our values and our practice, and exploring what matters most to people and how clinical social workers engage with what matters.”

AsTech Consulting

AsTech Consulting

http://astechconsulting.com
Design, UX, WordPress custom theme development

“Joe brings considerable skill to the table. He’s not only a gifted graphic designer, he’s a savvy developer who can execute his artistic vision in an online setting with technical elegance. Joe’s understanding of UX and his ability to think through problems from the perspective of the customer really differentiate him as a designer. And he’s also great to work with; his ability to collaborate with us to give expression to the vision we had for our brand was remarkable.” -Jonathan Davis, VP Business Development & Marketing

I worked closely with the brand strategist at this company to develop a visual system that would communicate trust, experience, and competence. Once the principals at the company had approved our designs, I developed this site as a custom WordPress theme, and worked with the server architecture experts at AsTech to build the most secure and stable site that I’ve ever been involved with. Great experience, all around.

Ellen Silverstein Wardrobe Stylist

Ellen Silverstein Wardrobe Stylist

http://ellensilversteinstylist.com

Web design, WordPress development, mobile responsive

This is one of the simplest and most-straightforward visual portfolios that I’ve designed. What the client wanted was a portfolio that she could show on her iPad to clients in the field. It relies heavily on some very basic WordPress gallery functions and the Fancybox plugin, with some slight modifications. In this case, the modifications were a case of less is more. I removed the shadow border from the Fancybox plugin, and stripped almost all of the bells and whistles of WordPress. I’m actually quite pleased with the results.

Rutgers University – Tyler Clementi Center

Rutgers University - Tyler Clementi Center

“The Tyler Clementi Center is a collaborative effort between Rutgers University and the Tyler Clementi Foundation dedicated to the study of young people coming of age in the digital era. In addition to supporting research, the Center will offer lectures, symposia and seminars on a wide range of topics including the impact of technologies on youth and emerging adults, especially social media, cyber-bullying, and privacy. With a focus on lesbian, gay, bisexual, transgender, queer and other vulnerable youth, the Center will also promote scholarly conversations on youth suicide, LGBTQ adjustment to college life and the promotion of social environments that are inclusive and safe, encouraging human dignity for all.”

Big Sur

Big Sur

I’m pretty proud of this graphic. I traced the cliffs and the highway using the pen tool in Illustrator, and brought in the bridge as a work path from a simplified B&W graphic in Photoshop. I then edited the paths to blend together using ink & shirt color to define the hills and cliffs.

Be Fluent NYC

Be Fluent NYC

http://www.befluentnyc.com

Be Fluent NYC, a Manhattan based language school, came to me with a design ready to go, and I was to implement the design in a custom WordPress theme. The big challenge here was to create a site that could display its content in various languages, with custom translations. I used the WordPress plugin WPML (WordPress Multiple Languages), and with the help of their excellent native speaking translators, developed a site that would display consistently in English, Japanese, Korean, and Portuguese. I found it to be a fun challenge and am proud of the results.

USA Olympic Tee

USA Olympic Tee

The goal here was to come up with a graphic that came as close to the 1984 Olympics logo as possible without actually getting sued. I sketched a runner with a torch, and styled the stripes in a way similar to the ’84 stars logo. We originally experimented with using the Olympic rings colors in the stripes, but decided it looked too rasta. The classic red white and blue worked out much better.

The Bigger Picture

The Bigger Picture

Design, WordPress custom theme development

“Seven Northern California artists are joining forces in support of our oceans by creating large-scale (minimum 6 feet) waterscapes for a show in the Bay Model Exhibition Hall in Sausalito September 12 through September 29.”

Death Valley

Death Valley

This graphic was based on an old park sign at Death Valley. We changed up the angles a bit to make it a more dynamic design, asymmetrical and interesting.

Marine Layer Website

Marine Layer Website

Design, Photoshop web comps for slicing

Redesign of a website for clothing company, with online shopping functionality. I designed about 10 Photoshop comps for this, which we sent to India for development. That was a real pleasure, not to have to deal with the yucky parts of the coding. They tried to pass off the files to us a few times before the working site actually looked like the designs we had given to them. At the end we took it with a couple design glitches that I was able to go in and fix, seemed like it would be cheaper and faster than spending any more time trying to explain to them why the background PNG they had sliced was incorrect. Anyway, looks like everything works now, and we’re all pretty happy with it.

Ocean Birds

Ocean Birds

We had come up with this design juxtaposing stylized ocean waves and a circular shape representing a setting sun, and then the client said, “What if you put a bird on it?” (I don’t think they’d seen the Portlandia sketch.)

Brett Lee For Davis City Council

Brett Lee For Davis City Council

Design, WordPress custom theme development

Brett Lee is an old acquaintance from the Ink Monkey Graphics days. He’s now running for city council in Davis. This was a fun project for me – political campaign websites have a pretty strict mold of what they’re supposed to look like, red white and blue, for starters. I found it to be a fun challenge, to try and work within those guidelines and yet still brand this candidate as unique.

Ski Tahoe 2012

Ski Tahoe 2012

This is a four-color print I designed based on some classic ski t-shirt designs I’d found. The skier figure in the design looks a little more modern than the typography, but I don’t mind the juxtaposition of new and old here.

Ski Tahoe Pullover

Ski Tahoe Pullover

Same graphic as before, except now it’s on a red hooded sweatshirt. Remember that Adam Sandler song? “Red hooded sweatshirt”? I guess I don’t really remember it all that well, either.

Yosemite

Yosemite

This was based on an old watercolor from a postcard. It was a fun challenge to recreate the subtleties of shading from a watercolor in a four-color screenprint.

Bowling Polo Shirt

Bowling Shirt

Pretty understated, as far as bowling shirts go. The two red stripes across the chest are supposed to be like the red stripes on the neck of a bowling pin.