Rabbi Shimshon Nadel is an old friend from New Jersey who has recently moved to Israel. Torah From Tzion is his blog for Torah thought and lectures. For this project, I started with a WordPress theme, tweaked the CSS and created imagery to give a Jerusalem kind of feel. We created a podcast and populated the iTunes page with graphics and information. I had done podcasting previously for Public Radio International, but only using their proprietary back-end software. Turns out, it’s pretty darn easy to write your own RSS code.